We’re not going to beat around the bush here. SEO is really important (and super valuable for companies that get it right)! The majority of online traffic is driven by search engines, according to Moz, and organic search results:
  • Receive way more clicks than paid advertisements.
  • Appear more legitimate to smart searchers.
  • Cover way more digital range than other options.
The thing is, SEO techniques can change overnight and the algorithms used to determine your rankings are constantly improving. Things that used to snag you the top spot in 2018 could actually hurt your ranking potential today.
SEO Techniques Every Website Should Action In 2019
SEO Techniques Every Website Should Action In 2019
That’s why it’s so important to stay on top of the latest changes. Below are the SEO techniques every website should action in 2019.

Focus On User Intent
Keyword-focused content is good but context-driven content is great. It’s not enough to sprinkle in keywords and hope to rank, search engines are looking for the best possible content to answer user questions. That’s why it’s so important to consider the context around the keywords. In other words, you need to understand the user intent using long-tail and short-tail keywords.

Let’s take the keyword “android.” People searching this keyword could fall into a couple different categories:
  • Smartphone users looking for information about their devices.
  • Robotic lovers looking into android tutorials.
Without understanding your audience and their intent you might end up drawing the wrong traffic to your site. Pair this knowledge with understanding the questions your audience will ask (ex: “Where can I find android phone help desks?”) and you’re much more likely to get some good organic ranking for key search queries.

Speed Up Your Site
You have 3 seconds for your page to load. After that, 53 per cent of mobile users are gone, according to Google research. Site speed is critical to your SEO ranking because users don’t want to wait.

To fix a problem you have to identify it. Start by testing your site’s speed (there are loads of free online tools for this). Once you have an idea of where you’re sitting, it’s time optimise all of your major pages. Start by:
  • Converting all images to JPG format so they will take up less space and load faster.
  • Using caching.
  • Improving your CSS and JavaScript.
  • Integrating an AMP plugin on your site to enhance mobile experience.