12 Ways to Reduce Bounce Rate on Your Blog, Easy and Fast

How to Reduce High Bounce Rate on Blogs - In the world of blogging, we know the term bounce rate as a parameter of the health of a blog. When the ratio shows a high bounce, the blog is in a bad condition.
12 Ways to Reduce Bounce Rate on Your Blog, Easy and Fast
For those of you who don't know what a bounce rate is, this is the meaning:
In language, bounce means bounce / reflection and rate means ratio. So, the meaning of the word bounce rate is the bounce rate. In the context of blogging, every visitor who comes to a blog will be analyzed how long the visit will be, whether or not the visitor opens another page. The results of the analysis will later be accumulated into a ratio / percentage. This is what is called a bounce rate.
You need to know too, the faster visitors leave your blog, the higher the bounce rate. Conversely, if visitors feel at home on your blog, the bounce rate will be low.

The bad attitude of visitors in response to a blog can certainly be caused by several factors, for example:

External causes
  1. Visitors click the close button
  2. Visitors type a new URL address in one address bar tab
  3. Visitors click the Undo / Redo button
  4. Visitors open external links in the article
  5. Visitors accidentally visit your blog (stray)
Internal cause
  1. Loading old blogs
  2. Messy blog design (many widgets are less important)
  3. The lack of navigation and widgets is quite important
  4. Blogs look like ad fields
  5. The article is very short
  6. Lack of inbound links in the article
  7. Article letters are too small
Already know the cause? If so, let's learn how to reduce the bounce rate because the various impacts above can affect the ranking of the blog.

As we know, visitors' responses and responses to your blog vary. When they like it, surely they will feel comfortable lingering around your blog.

But on the contrary, if our blog is not liked by visitors, it could be that visitors will leave our blog quickly. Other impacts are:
  • Not good for the health of the blog
  • It worsens the quality of SEO and the ranking in SERP decreases
  • The possibility of visitors is reluctant to visit again
  • Blog traffic may also decrease
  • And others
Until now it's quite clear isn't it?

Let's discuss the next point.

How to Calculate Bounce Rate on a Blog 
Bounce Rate on a Blog
As previously explained, the bounce rate is a ratio. That way, we can still be able to calculate it manually. The formula is as follows:

Number of visitors visiting 1 page: total number of visits x 100%

For example:
In the past month, blog A had a total of 2,000 visitors. Of the 2000 visitors, there were around 600 visitors who only opened one page.
  • 600: 2000 x 100% = 30% (good category)
Assessment conclusion:
The higher the bounce rate, the more bad the blog. Conversely if the bounce rate is low then the blog is getting better.

If you ask 'what is a good bounce rate?' Then the answer is a small percentage. Remember, the smaller the percentage the better the condition of the blog.
Therefore, you should make planning and targets to reduce the bounce rate to keep it low every month. According to some SEO experts, a good bounce rate is around 20%.

But in known benchmarks, 15% - 30% are categories that have met the standard. Indeed there is no definite size, but this is what we just found out.

Then, How Do You Reduce This annoying Bounce Rate?
Here are tips and ways to reduce bounce rates quickly, you can see the results after applying directly on the blog.

1. Speed ​​up Loading Blog
If you are loading your blog for a long time, surely visitors will be lazy to come back again. Before reading any articles, they could just run away.

Loading speed also determines the pleasure of visitors because it makes it easy to explore each article on the blog. For that, you need to learn how to speed up blog loading properly, then apply it to your blog.

2. Improve Blog Design
If the layout is difficult to navigate, visitors must be lazy to open another article. Therefore, improve blog design so that it is easier to navigate.

If the design of the blog supports browsing, visitors will be greatly facilitated. Try removing unnecessary widgets like javascript and so on. Blog design is one of the important factors to reduce the bounce rate.

3. Add Navigation and Widgets that are considered Important
As with design improvements, it is also important to make it easier for visitors to explore the blog. Widgets that need to be added include comments, blog archives, labels, popular posts, related posts, random posts, recent posts, and so on.

4. Reducing Ads in Blogs
If you have put an ad on the blog, just put it naturally. Do not exaggerate. In addition to making it heavy, visitors will be annoyed with the presence of very many advertisements.

Use a maximum of three banner ads if you want to satisfy visitors, more than that usually loading a blog will be heavier and less pleasing to the eye.

5. Use a Healthy Background Color
A healthy background is white / light gray. Don't use contrasting colors like red, blue, green, black. It torments the eyes of the visitors.

If it doesn't work, visitors will usually look for other blogs that are more pleasing to the eye. Usually, just seeing your blog they just leave immediately. So, be careful with choosing the background

6. Enlarge the letter

Nowadays there are many internet users who need a large enough font size to help the reading process, especially for those who are already elderly.

For this reason, a letter size is needed to support this condition. The size ideally ranges from 14-16px. These sizes are commonly used by leading websites in the world. So, try to follow it.

7. Giving Inbound Links in Every Article

Give a link in each article that you post, especially inbound links. If each article is interrelated, visitors will be easier to explore your blog. This is a powerful way to reduce the bounce rate.

But remember, if there is a link error, it must be quickly repaired.

8. Use ‘Target = _Blank’ at Link
The 'Target = _Blank' function is to open a new tab when a link is clicked. If the entire blog URL goes to a new tab, it will hold the previous page open. This certainly increases the number of views and can automatically reduce the bounce rate.

9. Increase the amount of content
The more articles, of course will increase the number of visits. In addition, visitors will also enjoy visiting because all that is needed is already on your blog. In this case, try to use the title of content that attracts attention.

10. Improve Content Quality
The more quality the content you provide, the better the results you get. Besides being able to increase visitors, quality content can also reduce the level of bounce rates.

If the content provided is really weighty, usually the duration of the visit will be longer. They will capture all important information from beginning to end.

If your content is currently superficial, try digging deeper. Expand paragraphs that are weighty, flow easy to read, images on good content, and so on.

11. Always Using Read More
An interesting opening and ending with 'read more' will certainly be curious for visitors. This can tempt visitors to open other interesting articles.

12. Active Answering Comments
If there are comments, you should immediately answer. When visitors see you respond to comments, of course visitors can be more happy to comment again. Be friendly with visitors, surely visitors will also be friendly with your blog.

Conclusion. . .
Remember that a high bounce rate does not mean good, but bad. If the bounce rate on your blog is still high, try thinking about how to reduce it.In addition, you must really pay attention to the navigation and design of your blog to make it easier for visitors to explore.Now, there are a few explanations about how to reduce a high bounce rate on a blog. May be useful. If you are still confused, please ask in the comments column.So much.

0 Belum ada Komentar untuk "12 Ways to Reduce Bounce Rate on Your Blog, Easy and Fast"

Post a Comment

Iklan Atas Artikel

Iklan Tengah Artikel 1

Iklan Tengah Artikel 2

Iklan Bawah Artikel