table of contents
Understanding SEO
- What is SEO?
- What are the SEO Functions / Objectives?
- What are the benefits of SEO?
- SEO basics
- Make Unique and Accurate Page Titles
- Using the Meta Tag "description"
- Improve Site Structure
- Improve Site URL Structure
- Making Sites To Be Easy To Navigate
- Optimizing Content
- Writing Better Link Text
- Optimizing Image Usage
- Using the Natural Tag Heading
- Handling Crawlers
- Using Robots.txt Effectively
- Be Careful When Using Links rel = "nofollow"
- Promotion and Analysis
- Promote Your Website in the Right Way
- Take advantage of Free Webmaster Tools
- Glossary
What are the benefits of the Meta Tag Description?
The description Meta tag on a webpage is very important, the search engine might use the description as a snippet in the search results. This is still "possible" because search engines will look for more relevant parts to display as snippets in the search results. Alternatively, search engines might use data from ODP (Open Directory Project) as an alternative description of a webpage. Therefore, adding a meta description to each webpage is a good thing, if the search engine can't find the matching part to display as a snippet in the search results.
How to activate the Meta Tag Description on Blog Posts?
To be able to activate and use the meta description for blog posts, we must activate it first, because basically this meta description is not immediately active. To be able to use the meta description in blog posts please see the tutorial on activating the meta description on the blog:
1. Log in to Blogger.com
2. Enter the Settings> Basic section
3. Then give a brief description (will appear under the blog title)
4. Still in the Settings section, click on Search Preferences
5. In the Meta Description Tag section, please activate and fill a maximum of 150 characters (this will appear in the search results of your blog's homepage)
6. Then click Save changes
How to use Meta Description on Blog?
The above method is enough to provide a description of the blog in the search results, but the description only allows using 150 characters, then how do you use the blog description to be more than 150 characters? please see below this tutorial installing the meta description on the blog:
1. Log in to Blogger.com
2. Go to the Template> Edit HTML section
3. Look for the code <head>
4. Copy the following meta tag, and save it under code <head>
<meta content = 'DESCRIPTION OF THE BLOG' name = 'description' />
or
<meta expr: content = 'data: blog.metaDescription' name = 'description' />
5. Then click Save template
Note:
- The first description code is giving custom blog descriptions, we can use more than 150 characters.
- The second description code is the retrieval of the description from the search preference.
How To Use Description For Content Pages / Posts?
The above method is giving a description to the blog homepage only, while for each content or post can not use the description. Then how to give a description of each post on the blog:
1. You must activate it first like the first tutorial
2. Go to the Template> Edit HTML section
3. Look for the code <head>
4. Copy the following description meta tag, then save it under code <head>
<b: if cond = 'data: blog.pageType == & quot; item & quot;'>
<b: if cond = 'data: blog.metaDescription! = & quot; & quot;'>
<meta expr: content = 'data: blog.metaDescription' name = 'description' />
</ b: if>
</ b: if>
5. Click Save template
2. If so, enter the posting section, open one of the articles
3. If you see "Search Description", fill in the description that matches the content.
4. Then publish / update content that has been given a description
Note:
A special meta description code for posting is the same as the description code for the homepage, it's just that I add an exception code or commonly called a conditional tag. To learn the conditional tag code you can read it in the next article.
Tips for Optimizing the Use of the Meta Tag Description
Summarize Content Accurately
Write a description that provides information and can attract the user's attention if it appears as a snippet in the search results. You need to note that the description you make for each content page must be appropriate.
Avoid using descriptions that are not related to the content, otherwise don't use keywords that are repeated in the description because with the short number of words displayed in this search result it will be uninteresting. Copying the entire content and making it a description is also not a good thing and you need to avoid it.
Use Unique Descriptions For Each Content
Having a unique description for each content is the best thing to explain briefly about any content that is on the site. This will be very useful for users and search engines, because it can provide brief information about a page.
Avoid using the same description on all existing content, because it can confuse users and search engines, and this is something you don't need to do.
Use the description meta tag to provide an overview of what your content actually is to users and search engines.
Maybe that's all I can say about how to use the meta description on the blog homepage and description for blog articles or content, this needs to be re-learned to optimize search results on search engines, so that your website will have the best rank or position on each result content search.
