Google PageSpeed ​​Insight provides information about the performance of web pages for mobile and desktop, as well as giving advice on how to improve performance on that page. When talking about building a conversion rate and a website that is search engine optimized, speed is an important factor. If your website isn't fast, many visitors will quickly leave. But indeed making a fast website is not an easy task. Difficulties usually occur when you have to find out why your website runs slower than usual. The cause of the website running slow can be because of many things, ranging from badly written code, to images or elements on the website pages that are too large. You must immediately find the exact cause to deal with the real problem.
Increase Performance With Google Pagespeed Insight
To deal with this problem, Google offers a free tool, Google PageSpeed ​​Insight, to find out what needs to be fixed. If the website score on Google PageSpeed ​​Insight reaches 100%, it means the website is fast. Google will give appreciation to websites that are considered fast. As we all know that the faster the website is loaded, the lower the bounce rate is. A fast website has more opportunities to rank on Google than a slow website. Then how do you get a 100% score on Google PageSpeed ​​Insight?

Factors That Cause a Slow Website
The speed of ranking, if your website is not equivalent to the top 10 organic pages, then your website will be ranked thereafter on page 2 of Google search results. Unfortunately, most Google users rarely click on the second page. It's no secret if the website on the first page gets more clicks. Backlinko conducts research to find out what are the most common factors among the top 10 sites. The result is that the ten websites have similarities in page speed. These sites are well optimized and designed to be fast websites. These sites also have a low bounce rate. Based on the Backlinko graph, the top website has a speed of loading pages under three seconds.
But according to Google reports, most websites are very slow to load pages. The average time for most websites is more than eight seconds, even more than 11 seconds. Though the best benchmark is three seconds. Let's go back to the question, what causes a website to load pages slowly? The most common causes are large image sizes and poorly written codes. That's why, if you don't set images, web pages need a lot of megabytes of space. Data from Google shows that the best practice for page size is 500 KB. The page size of 1.49MB takes seven seconds to load the page.

How to Improve Website Performance
Getting perfect performance is not easy and the results cannot be seen overnight. But the website still needs to be optimized to drive more conversions and bring more profits. Here are some ways that you can apply to improve performance and get a perfect score on Google PageSpeed ​​Insight.

Adjust image resolution
The main cause of a page being slow is a large size image. One way to optimize the image is to compress the image. You can reduce up to 50% of the image size using a simple compression tool. If you use WordPress, you can add plugins without spending a lot of time, such as WP Smush Image Compression and Optimization. If your website is a Shopify based online store, you can use is a free Shopify plugin, for compressing images and increasing website speed page scores. You can also use free online tools like Compress JPEG, Optimizilla and others. Both are fast and free and can compress multiple images at a time.

Using Browser Caching
Browser caching is another tool that can make a big impact with little effort to increase page speed. Taking data to load your website requires a lot of effort, like loading each image and page element, then dealing with HTML and coding. This process will continue to repeat when someone opens your website, that's where the browser cache will help. Cache works to remember all the data used to load the website. Using browser cache will result in a large increase in speed. Use the W3 Total Cache plugin for WordPress sites. W3 Total Cache is the most popular plugin. This plugin also helps minimize HTML, JavaScript, and CSS, which will save bandwidth up to 80%.

Minimize HTML
Minimizing space using HTML code is another factor that determines website performance. Minification is the process of deleting or repairing unnecessary data or multiple data, without affecting the way the browser processes HTML. Minification will involve processes such as correcting the code, formatting, deleting unused code, and shortening code if possible. The WordPress plugin that you can use is HTML Minify. After you install the plugin there are a number of steps that you have to go through before seeing the results.

Make the Mobile-Friendly Website
AMP or Accelerated Mobile Pages is a project implemented by Google to help websites load mobile pages faster. It works by creating an open-source format that removes a lot of unnecessary content. That will make your website pages load almost instantly on mobile devices. The user experience will be slimmer without any dysfunctional features. A website with AMP is usually found in Top Stories from Google search results. These websites don't have many formats, which help load pages quickly and send the content that users want to see. Using AMP is very effective for speeding up websites and reducing bounce rates. The most popular plugin is AMP for WP. With this plugin, making mobile-friendly content easy. You only need to download and install the plugin.
Important Performance for Google Ranking
We definitely want the best for website appearance. Every picture, element, and icon must be of high quality. But unfortunately, the size of the image that is too large can cause the website to run slower. Speaking of conversions, the speed of loading web pages will always be the main factor that plays a big role. Website visitors will quickly leave if the website loads pages for more than 10 seconds, while Google will not give top rankings if many visitors leave a website. So, do you know the importance of getting a good score on Google PageSpeed Insight? Come on, start checking your website speed.