Maybe you are still not familiar with the name and performance of this SEO technique. But these two techniques are able to provide good results for your website. Applying SEO techniques is tantamount to making relevance to search engines. In an article there are several keywords that will be detected by search engines (For example: Google) and immediately appear on the first page of search. But for a free domain website it will be a little difficult to compete with websites with paid domains. Therefore it is very important to understand the techniques of On-Page SEO and Off-Page SEO.
Then how do you do the technique? The following is an explanation of On-Page SEO Techniques and Off-Page SEO:
1. On-Page SEO Techniques
Page optimization or On-Page SEO is an optimization technique used on the website itself with the aim that search engines know whether your website is relevant / in accordance with what is sought by users with good quality. In other words, you optimize your website so that the structure and content are useful for visitors, make it easier for visitors to explore, visitors feel "at home" and search engines understand the structure of your website.
Also note that Google does not like content that is not weighty, does not provide added value to the reader, not original. Well, to do this On-Page SEO technique, there are a few tips you can do that you have to pay attention to several important parts of the website such as Heading Tags, Meta Description, Title Tags, Content, Permalink, Outbound Link, Emphasize, and Image alt -tag. These parts have a function as the first word in Google search. Then when giving a description of the Meta Description on the website, you must pay attention to the maximum character length reaching 160 characters, do not repeat the word more than twice, and position the keyword at the beginning of the description.
The next On-Page SEO technique that you should pay attention to is Emphasize, which is to provide information on Bold, Italic, and underline on important words. For Image-Alt tags it means that each image must be given a keyword, the goal is that the images on your website also read as keywords. Meanwhile for Outbound Link, it is done by entering another website link into your website.
2. Off-Page SEO Techniques
In contrast to the more dominant On-Page SEO Techniques for optimizing inside the pages of the website itself, Off-Page SEO Technique is an optimization process carried out from outside, namely by looking for backlinks and promoting the website. If both are done well, you will get good results too. Several ways can be done in optimizing Off-Page SEO, including promoting your website, social buzz, and backlinks. Maximizing Off-Page SEO is more likely to promote the website into social media or other. Backlinks can be done with anchor text where there are sentences or words that directly point to your website. Whereas for website promotion and social buzz only include social media features on the website.
The method or technique of On-Page SEO and Off-Page SEO above can be done easily and quickly. Optimizing websites is very important to increase the number of visitors. Making your website in the first rank of search has a good impact on the development of your business
